SAMPLE DATA — all numbers are illustrative for discussion. Country targets are from the BTFM proposal.

Break the Fake Movement × ASEAN Foundation

Scam-Ready ASEAN · Mobilisation Dashboard

Tracking every tracked link click into Google's Be Scam Ready game, through to verified completions (screenshot + 3 post-test questions).

Verified participants929,000 / 2,403,500 · 39%

Needed pace ≈ 240,000 / month to reach the target by August 2027

Link clicks

1,945,400

Taps on tracked links

Played (returned to submit)

1,178,300

61% of clicks

Verified completions

929,000

79% of players

Pending review

3,482

Screenshots awaiting check

Funnel

Clicked1,945,400
Played1,178,300
Verified929,000

Biggest drop-off: click → play. Ads convert lowest; facilitated sessions highest.

Daily trend (last 30 days)

Weekly spikes line up with Thursday live game nights.

Progress by country

Philippines
341,297 / 480,700
Indonesia
201,894 / 420,612
Thailand
117,171 / 300,438
Malaysia
274,960 / 624,910
Singapore
174,975 / 336,490
Cambodia
29,323 / 48,070
Myanmar
9,734 / 36,053
Lao PDR
13,219 / 24,035
Other markets
39,658 / 132,192

Red = behind pace (triggers a surge plan) · Amber = watch · Green = on track

By engine & channel

ChannelClicksVerifiedConv.
Partner sessions (DepEd, LGUs, universities)
Engine 1
612,400421,30069%
Master Trainer webinars
Engine 2
389,200248,90064%
Geo-targeted ads → sessions
Engine 3
702,800197,60028%
Organic social / shares
Other
241,00061,20025%

Recent live sessions

SessionAttendedVerified
DepEd Region IV-A Live Game Night
Oct 21 · PH
1,8401,612 (88%)
Universiti Malaya Campus Session
Oct 20 · MY
920701 (76%)
Jakarta Youth Digital Safety Webinar
Oct 19 · ID
2,3101,488 (64%)
Chiang Mai LGU Seniors Session
Oct 18 · TH
410233 (57%)
Phnom Penh Teachers Webinar
Oct 17 · KH
650512 (79%)

How each number is measured

  • Clicks — every partner, ad and session gets its own short link that counts the tap, then opens the game.
  • Played — the person returns to our "Submit your completion" page after the game.
  • Verified — completion screenshot + 3 post-test questions approved. Only these count toward the target.